June 20, 2025
Babyshop turns classic lullabies into dad-vertising slots for Father’s Day.
Nowadays, parenting is a shared experience. The credit? Not always. While both parents play an equal role, let’s be honest––moms tend to get the…
RECENT NEWS
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Read moreJune 20, 2025
Snapchat Relaunches Family Hub to Support Safer Digital Experiences for Teens and Parents
Snapchat has relaunched its Family Safety Hub, a refreshed and more inclusive platform designed to help families navigate the app confidently and safely. The…
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June 19, 2025
Majid Al Futtaim Collaborates with Coca-Cola Middle East and Sparklo Furthering its Commitment to Promoting Circular Communities
Majid Al Futtaim, which owns the exclusive rights to operate Carrefour in the UAE, announces its partnership with Coca-Cola Middle East and Sparklo, a…
Read moreJune 19, 2025
Napptix acquires Yazle’s Middle-East & North-Africa business, expanding its gaming-ad technology footprint across the Gulf
Napptix, the Dubai-based ad-tech company behind the Gaming 360° advertising platform, today confirmed completion of its acquisition of Yazle Marketing Management’s Middle-East & North-Africa (MENA) business. The…
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June 19, 2025
Napptix acquires Yazle’s Middle-East & North-Africa business, expanding its gaming-ad technology footprint across the Gulf
Napptix, the Dubai-based ad-tech company behind the Gaming 360° advertising platform, today confirmed completion of its acquisition of Yazle Marketing Management’s Middle-East & North-Africa (MENA) business. The…
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June 18, 2025
Aramex claps back at scammers with AI-generated fake video campaign
Aramex, the leading global provider of logistics and transportation solutions, has launched an innovative AI-generated campaign to educate customers on identifying scams. The timely social media…
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June 18, 2025
Meta Launches Teen Accounts On Instagram in MENA to Enhance Teen Safety Online
Meta announced the launch of Instagram Teen Accounts across the Middle East and North Africa (MENA), to help teens stay safe and give parents…
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June 18, 2025
The Climate Tribe Turns Vision into Movement With Over 70 Community Activations in its First Year of Inspiring Ongoing Change
In a region shaped by both the realities of climate change and sustainable innovation, The Climate Tribe champions the power of creativity, community, and…
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June 18, 2025
Beyond ONE Expands Regional Footprint with Sustainability at Its Core: From Dubai to Riyadh, Redefining the Future of Work
Beyond ONE™, the innovative digital services provider behind Virgin Mobile’s operations across the Middle East and Latin America, continues to push the boundaries of workplace…
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June 17, 2025
Huawei appoints Memac Ogilvy as Public Relations partner in the Middle East
Memac Ogilvy announced today that it has been appointed by Huawei, the leading global provider of information and communications technology infrastructure and smart devices, as…
INTERVIEWS
Rim Darazi #women2watch
Read moreOfficial Title: Business Unit Director- OMD UAE Away from the usual, my bio is: As a mother of…
Tala Fayed #women2watch
Read moreOfficial Title: Tala Fayed Associate Director Magna Global MENA Away from the usual, my bio is: Relentless. I…
Souraya Al Ahmar #women2watch
Read moreOfficial Title: Souraya Al Ahmar PR & Communications Director, MarComLux Away from the usual, my bio is: I’m…
Sophie Simpson #women2watch
Read moreOfficial Title: Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA (and part-time team therapist, tea sommelier,…
Samia J. Khoury #women2watch
Read moreSamia J. Khoury, MD Official Title: Director, Abu Haidar Neuroscience Institute Director, Nehme and Therese Tohme Multiple Sclerosis…
EVENTS & PEOPLE
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June 16, 2025
MENA’s new entertainment startups: YouTube creators on the silver screen
YouTube hosted a red-carpet screening today of upcoming releases for five content creators from across the Middle East and North Africa at Roxy Cinemas…
Read moreJune 12, 2025
Kering appoints Lea Maalouf as MEA comms director
Kering has named Lea Maalouf as Communications Director for the Middle East and Africa region. Based in Dubai, she joined the house after spending…
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June 12, 2025
Noë & Associates Strengthens Global Growth Strategy with Senior Hires in the Middle East and America
Noë & Associates, a consultancy delivering brand strategy & identity, content and production with a focus on premium brands, architecture, design and the built environment, has announced…
EDITOR'S HIGHLIGHTS
Read moreJune 19, 2025
Responsible guardians: nurturing the NextGen of human intelligence over the artificial
‘Knowledge is power’ has been long established. However, if knowledge gets twisted or misrepresented it can be dangerous. Misinformation and disinformation are ranked high…
Read moreJune 4, 2025
Scott Feasey, Regional CEO, M+C Saatchi Middle East, on sports as entertainment, acquiring DUNE | 23, and viewers vs participants.
M+C Saatchi already offers one of the most comprehensive and competitive capability suites in the region, spanning marketing and communications, media and sponsorship, talent…
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June 3, 2025
Google’s Ali Cheikhali, on the day AI spoke Arabic
A Small Prompt. A Viral Moment. A Shift in Creativity. It started with a prompt. Ended with a viral moment. Somewhere between that single…
