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Results 1 - 2 of about 2 for "Adidas"
- Star power
- Famous faces shift products, it’s undeniable. But making the most of celebrity endorsements
- Using a celebrity to promote your product or brand is a quick (some might say lazy), expensive and effective way to raise its profile. That’s why so many ads are filled with close-ups of famous faces
- Adidas autograph promotion shuts out fans
- Sportswear manufacturer faced with PR headache as signature-seeking fans are turned away from
- An autographing session with European football legends AC Milan in Dubai Festival City turned into a PR hassle for sportswear giant Adidas last week. Fans were turned back at the door when the team had to