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Results 1 - 4 of about 4 for "Pepsi"
  • Star-ship enterprise
  • Pepsi’s “Sea of Stars” looks set to take regional celebrity marketing into uncharted
  • Pepsi recently embarked on the most extravagant example of celebrity marketing yet seen in the Middle East, splashing out “several million dollars” on the production of an Arabic-language feature film, Bahr Al Nujoom (“Sea of Stars”).
  • Star power
  • Famous faces shift products, it’s undeniable. But making the most of celebrity endorsements
  • Using a celebrity to promote your product or brand is a quick (some might say lazy), expensive and effective way to raise its profile. That’s why so many ads are filled with close-ups of famous faces
  • The pull of personality
  • Guests gather to listen to Paulo Coelho. And the rest of us get
  • We wanted people to come to a debate on the power of personal image last month, where we discussed how celebrity status could be harnessed to drive the public toward brands, products, messages and causes.  
  • Pepsi vies for teen appeal
  • Container redesign attempts to attract youth
  • PepsiCo International has launched a GCC marketing campaign to reinvigorate the Pepsi brand image through appealing to teenagers, according to a company statement.  
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