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Results 1 - 9 of about 9 for "Starcom"
  • Misters are doing it for themselves.
  • The Middle East has the potential to become a hot-bed of metrosexuality, research
  • In the Middle East, the days when the average man’s grooming routine consisted of the three S’s (“Shave, shower and shampoo”) are long-gone. Sculpted facial hair, moisturized skin, pedicured hands, cologne-heavy aromas and enough slick hairst
  • Starcom pushes the boat out
  • Media buying unit Starcom Mediavest Group sends its Dubai employees on a cruise
  • Staff from the Dubai office of media buying unit Starcom Mediavest Group MENA have been treated to a boat trip around the Musandam peninsula in Oman. The outing “celebrated the year’s many business wins and industry awards,”
  • Starcom promotes Blackborn
  • Head of PGM in Dubai to move to London in late October; agency
  • Starcom Mediavest’s top man in Dubai, Matt Blackborn, is heading to London, the media agency announced today. His replacement, Mike Readman, will take the title of chairman of Publicis Group Media MENA, the parent of Starcom
  • Cash for Tash
  • In the crowded Ramadan TV market, sponsorship can cut through the clutter
  • As the barrage of 30-second spots battering Arab eyes builds up during Ramadan, canny advertisers are turning to sponsorship as a way to penetrate the barricade.  
  • 2007: The year in review – Lebanon
  • The year of plan B: After a dreadful 2006, many in the Lebanese
  • Funny how you can adjust your perceptions. Everyone in the Lebanese marketing industry, be it creatives, ad men, media buyers or PR flaks, will tell you that nothing has happened in Beirut for the past two
  • The eternal pursuit of youth
  • The Middle East region has one of the largest proportions of people under
  • Capturing youth… if only it were as effortless as the countless advertisements for skin regenerating concoctions would have you believe. Youth in a bottle; what more could media planners ask for? Thankfully for us at Communicate,
  • A sporting chance
  • Sports sponsorship and marketing in the region was slow to get off the
  • Leverage, longevity, linkage, language. Leverage, longevity, linkage, language. This sports marketing tongue-twister will guarantee a successful sports sponsorship marketing strategy if repeated daily. So says Graham Hollins, director of Spine Cons
  • Loose connection
  • Saudi Arabia’s digital advertising scene is taking a while to boot up. We
  • “In Saudi Arabia, the approach to digital is still pretty much centered on banners; we still haven’t gotten into activation,” Mazen Fakhoury, general manager of Mindshare MENA in Jeddah, told Communicate a few months ago (see
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