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Results 1 - 10 of about 14 for "Saatchi & Saatchi"
  • Stuck in a rut
  • Regional beauty marketing needs a shake-up, say creatives
  • The wealthy, image-conscious females of the Middle East – and particularly the Gulf, where shopping appears to be the national pastime – represent an ideal target for pushers of cosmetics and personal products. So why
  • Cannes Showdown
  • Regional creatives mouth off about their – and the region’s – chances at
  • It’s that time of year again. This month, the Middle East’s advertising agencies head to France for the Cannes Lions International Advertising Festival, hoping to build on the success of recent years: A gold in 2005
  • Catch the moon
  • How brands can take advantage of Ramadan without resorting to crass commercialism
  • The makers of Vimto know a thing or two about effective Ramadan advertising. Every year, the fruit cordial brand unveils a new advertising campaign linked to the Muslim holy month. In the Saudi market, Vimto records
  • Patriot games
  • In troubled Lebanon, patriotism sells. At least advertisers are hoping it does, judging
  • Hot models in camouflage uniforms, ads featuring the colors of the cedar flag, and rifles made of vegetables. It seems military and patriotic themes are all the rage in Lebanese advertising these days, as brands and
  • 2007: The year in review – Lebanon
  • The year of plan B: After a dreadful 2006, many in the Lebanese
  • Funny how you can adjust your perceptions. Everyone in the Lebanese marketing industry, be it creatives, ad men, media buyers or PR flaks, will tell you that nothing has happened in Beirut for the past two
  • Public revelations
  • Saatchi’s outspoken CEO Kevin Roberts tells Communicate that the time for analysis is
  • Saatchi & Saatchi global CEO Kevin Roberts was back in town recently to check up on the new regional management at the agency. A year after he created controversy across the Middle East by calling the
  • RELEASE: Lineveldt joins Saatchi & Saatchi Dubai
  • Agency demonstrates commitment to MENA region with two key appointments
  • Saatchi & Saatchi Dubai today announced the appointments of Marc Lineveldt as regional creative director and Ben Roberts as regional human interest (HI) director, Middle East, North Africa (MENA).  
  • Regional CEO confirms Saatchi expansion
  • Middle East and North Africa plans set out
  • Saatchi & Saatchi CEO Middle East and North Africa, Elias Ashkar today outlined his vision for the continuing growth of the network in the region.
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