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Results 1 - 7 of about 7 for "Celebrity marketing"
- Communicate’s celebrity survey
- Regional youth decide who’s hot and who’s not
- This survey was commissioned by Communicate and conducted by Out of Bounds, a Dubai-based youth marketing agency. Without prompting, participants were asked to name their coolest, second coolest, least cool, and second least coolest celebrities. “S
- What’s cool?
- Communicate’s exclusive survey on celebrities yielded some surprises
- For our cover story this month, we commissioned a survey that asked 500 young residents of the Gulf region – half male, half female, the majority of them Arab nationals – to name the two coolest
- Keeping it real
- How one Dubai agency glamorized a brand using product placement instead of a
- While aspirational marketing tactics such as celebrity endorsements look set to remain popular – and effective – in the region for the foreseeable future, many brands are looking for alternatives. Need to break through the clutter
- Star-ship enterprise
- Pepsi’s “Sea of Stars” looks set to take regional celebrity marketing into uncharted
- Pepsi recently embarked on the most extravagant example of celebrity marketing yet seen in the Middle East, splashing out “several million dollars” on the production of an Arabic-language feature film, Bahr Al Nujoom (“Sea of Stars”).
- Star power
- Famous faces shift products, it’s undeniable. But making the most of celebrity endorsements
- Using a celebrity to promote your product or brand is a quick (some might say lazy), expensive and effective way to raise its profile. That’s why so many ads are filled with close-ups of famous faces
- The pull of personality
- Guests gather to listen to Paulo Coelho. And the rest of us get
- We wanted people to come to a debate on the power of personal image last month, where we discussed how celebrity status could be harnessed to drive the public toward brands, products, messages and causes.
- Coca-Cola names Tamer Hosni new brand ambassador
- Egyptian star signed on for two-year gig
- Egyptian star Tamer Hosni will be Coca-Cola Middle East’s new brand ambassador, according to a company statement released Feb. 9.