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Results 1 - 7 of about 7 for "Celebrity marketing"
  • Communicate’s celebrity survey
  • Regional youth decide who’s hot and who’s not
  • This survey was commissioned by Communicate and conducted by Out of Bounds, a Dubai-based youth marketing agency. Without prompting, participants were asked to name their coolest, second coolest, least cool, and second least coolest celebrities. “S
  • What’s cool?
  • Communicate’s exclusive survey on celebrities yielded some surprises
  • For our cover story this month, we commissioned a survey that asked 500 young residents of the Gulf region – half male, half female, the majority of them Arab nationals – to name the two coolest
  • Keeping it real
  • How one Dubai agency glamorized a brand using product placement instead of a
  • While aspirational marketing tactics such as celebrity endorsements look set to remain popular – and effective – in the region for the foreseeable future, many brands are looking for alternatives. Need to break through the clutter
  • Star-ship enterprise
  • Pepsi’s “Sea of Stars” looks set to take regional celebrity marketing into uncharted
  • Pepsi recently embarked on the most extravagant example of celebrity marketing yet seen in the Middle East, splashing out “several million dollars” on the production of an Arabic-language feature film, Bahr Al Nujoom (“Sea of Stars”).
  • Star power
  • Famous faces shift products, it’s undeniable. But making the most of celebrity endorsements
  • Using a celebrity to promote your product or brand is a quick (some might say lazy), expensive and effective way to raise its profile. That’s why so many ads are filled with close-ups of famous faces
  • The pull of personality
  • Guests gather to listen to Paulo Coelho. And the rest of us get
  • We wanted people to come to a debate on the power of personal image last month, where we discussed how celebrity status could be harnessed to drive the public toward brands, products, messages and causes.  
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