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Results 1 - 6 of about 6 for "Unilever"
  • Misters are doing it for themselves.
  • The Middle East has the potential to become a hot-bed of metrosexuality, research
  • In the Middle East, the days when the average man’s grooming routine consisted of the three S’s (“Shave, shower and shampoo”) are long-gone. Sculpted facial hair, moisturized skin, pedicured hands, cologne-heavy aromas and enough slick hairst
  • Diet another day
  • Why Arab consumers are resisting the global health food craze
  • Throughout the world, there are millions of overweight consumers putting themselves at risk of cardiovascular diseases and diabetes due to poor eating habits. Consumer watchdogs know it, government know it, and the food companies know it.  
  • Catch the moon
  • How brands can take advantage of Ramadan without resorting to crass commercialism
  • The makers of Vimto know a thing or two about effective Ramadan advertising. Every year, the fruit cordial brand unveils a new advertising campaign linked to the Muslim holy month. In the Saudi market, Vimto records
  • A clear head
  • Lowe MENA’s campaign for Clear anti-dandruff shampoo uses a stark message to challenge
  • When Unilever decided to launch its first anti-dandruff shampoo – Clear – it was targeting a segment dominated for years by one brand: Head and Shoulders.  
  • The pull of personality
  • Guests gather to listen to Paulo Coelho. And the rest of us get
  • We wanted people to come to a debate on the power of personal image last month, where we discussed how celebrity status could be harnessed to drive the public toward brands, products, messages and causes.  
  • Malboro rebrand allegedly dents sales
  • But is there smoke without fire?
  • Rumor has it... Those three words may be the bane of any corporation’s existence, let alone a tobacco company. And Philip Morris hasn’t escaped the rumor mill this time.
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