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Results 1 - 3 of about 3 for "The One"
  • The One that got away
  • Campaign fails to show brand’s value despite flaunting brand values
  • If you’re looking to start a cult, but haven’t identified the necessary charismatic, borderline nutter with a messianic complex to lead it, you could do worse than contact Thomas Lundgren, founder of UAE-based “home fashion” retailer
  • The One ditches IPN
  • Furniture retailer decides anything a PR agency can do, it can do better
  • UAE-based home furnishings retailer The One has announced it is ending its relationship with PR agency Impact Porter Novelli and taking its PR activities in-house, from Oct. 7.  
  • The One gets its Mojo back
  • It’s no go for Lowe, as Lundgren scraps new advertising campaign shortly after
  • Just a few months after a high-profile launch for its Lowe MENA-created ad campaign trumpeting its brand values, UAE-based furniture retailer The One has scrapped the ads, parted ways with Lowe, and launched a new campaign
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