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Results 1 - 4 of about 4 for "The One"
  • The One that got away
  • Campaign fails to show brand’s value despite flaunting brand values
  • If you’re looking to start a cult, but haven’t identified the necessary charismatic, borderline nutter with a messianic complex to lead it, you could do worse than contact Thomas Lundgren, founder of UAE-based “home fashion” retailer
  • The One ditches IPN
  • Furniture retailer decides anything a PR agency can do, it can do better
  • UAE-based home furnishings retailer The One has announced it is ending its relationship with PR agency Impact Porter Novelli and taking its PR activities in-house, from Oct. 7.  
  • The One gets its Mojo back
  • It’s no go for Lowe, as Lundgren scraps new advertising campaign shortly after
  • Just a few months after a high-profile launch for its Lowe MENA-created ad campaign trumpeting its brand values, UAE-based furniture retailer The One has scrapped the ads, parted ways with Lowe, and launched a new campaign
  • Brands get personal
  • Many of the world’s biggest brands are helmed by charismatic and high profile
  • What do Virgin, The One Store, Apple, EasyJet and Dubai have in common? Well, aside from being major brands, they have, respectively, Richard Branson, Thomas Lundgren, Steve Jobs, Stelios Haji-Ioannou and Sheikh Mo. Those are five
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