In This Month's Issue

The medium is the message: Branded content can provide levels of consumer engagement traditional advertising can only dream of. But what is it and how does it work? Communicate investigates

Vive la France: Rejoice: The global ad industry has survived another year. Now all eyes turn to Europe as ad players the world over hear the distant roar of the Cannes Lions International Advertising Festival.
President's address: Mark Tutssel, head of the Print and Film juries, says the region’s looking good for Cannes. But is it good enough?
Take a walk on the client side: Communicate casts an eye over Cairo’s advertisers to see who’s spending, what they are spending on, and what’s changing

Paper chase: Newspapers in the Middle East are revamping their websites. Communicate logs in to find out these digital offerings differ from print
Stats the way to research: Why one blogger has been sifting through the Facebook user stats, and what they can tell us about the social network in Saudi Arabia

A questionable business: A new company in Dubai is fielding questions from across the UAE via text message. Communicate caught up with the founder to ask a few questions of our own

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