In This Month's Issue

Cover

Kids these days: In an exclusive survey, Communicate reveals what Arab youths really want – and what they really don’t
The lost generation: Lebanese youth are the savviest in the Middle East. They’ve also become deaf to traditional advertising
“Want that one!”: When marketing to kids takes off in the Middle East, parents won't hear the end of it
Classroom checkout: advertising in schools

Shorts

Heart attack: Lebanon’s advertisers have fallen in [heart] with one political slogan
Matin call: Three French radio stations prepare to fight for morning dominance in Lebanon
Food for thought: The UAE Young Creatives Competition 2007 offered some choice morsels – and the occasional turkey

Advertising

Cannes Showdown: Regional creatives mouth off about their – and the region’s – chances at this month’s Cannes Lions

Television

People power?: Lebanon’s OTV is raising cash on promises of transparency, independence – and even making a profit. In politically charged Beirut, skeptics aren’t convinced

Outdoor

Up in the air: A bidding battle over advertising space at Beirut International Airport turns into a soap opera

Profile

The maestro of Cairo: Tarek Nour composed the formula for Egyptian advertising. But is the era of his cherished jingle on the wane?

Review

Surreal apeel: FP7 goes bananas for Chiquita

Portfolio

Shock and aww: Gulf Promoaction DDB sidesteps clichés (despite using children) to grab smokers’ attention