In This Month's Issue
Cover
- Good old values
- Authenticity and integrity are back in fashion as luxury brands navigate the recession
- Luxury in the new world
- What matters more to consumers in this post-recession world is richness of experience, and not just products, says The Brand Union's Michael Hughes
- Telling tales
- Luxury brands now require stories that imbue a purchase with greater meaning, stories that resonate with values and experiences
Shorts
- Bright future
- Kassab Media says its new LED facing can be a bridge over the troubled waters of outdoor advertising
Research
- Who cares wins
- A survey by Ogilvy's branding arm shows brands with good old values win with young Muslims
Marketing
- Post-match analysis
- D'PR's Jamal Al Mawed says companies in the region used innovative marketing techniques to score big during the World Cup.
Guest Opinion
- The art of selling yourself
- Nicola Gregson, head of PR at Fifth Ring integrated corporate communications agency, gives tips on how to enter the PR field in the UAE