In This Month's Issue

Cover

The numbers game
These are the days of data. But with the actions of every marketing discipline now dictated by research and measurement, how can we be sure we’re getting the right information?
Quality control

Shorts

Training day
The media and masses are on board with the Dubai Metro. Why aren’t merketers?
Chat’s the way to do it
Communicate joins the Ramadan feeding frenzy and finds that focus-free feasting will serve a good host well

Advertising

Playing it safe
How advertising is facing questions of cultural acceptability, creativity and changing societies

Agencies

Magna cum laude
Communicate considers a night at the round table

Marketing

Direct to market
Of all the tools available to marketers, Direct Marketing is the most… well, direct. But in this region it’s not always straight-forward

Public Relations

Getting the measure of PR
How effective is PR, really? For too long, the discipline has relied on crude estimates and personal judgment, but Communicate finds things are changing

Digital

Ask the audience
Measurement and metrics are the talk of the town; Communicate finds out why online’s days should always be numbered

Q&A

Baptism of fire
October 2008 was a tough time for twofour54 to open. One year on, Communicate meets CEO Tony Orsten to find out if Abu Dhabi’s new media hub got burned

Review

A hex on Rex
Communicate decides it is not one of the lads. Not if it has to act anything like this site anyway