In This Month's Issue
Cover
Saudi showdown The Kingdom’s publishing titans clash as the august Asharq Alawsat prepares a counter-attack to Al Hayat’s aggressive bid for dominance
Shorts
The lions’ spots Communicate sits in on the Cannes 2008 Predictions Reel Come together The Convergence Conference promised a glimpse of media’s future. But with no understanding of the region’s youth, it was less of a glimpse than a guess
Advertising
Lions: tamed FP7 leads the way as region brings home record haul from Cannes
Media
Express permission The Arab world might be notorious for its censorship, but in Lebanon freedom of speech is alive and well. Within reason
Public Relations
Publicis Middle East goes to Egypt Company sends staff members to city of Alexandria Summer of hope For the first time since 2005, tensions seem to be staying down as the mercury rises in Lebanon. This means PR agencies can come out of survival mode and head to the beach
X-pert Files
Join the club In this age of mass affluence, creating brand loyalty has never been more challenging, says Premal Patel of American Express.
Q&A
Eastern promise ADK’s Koichiro Naganuma tells us about the importance of local knowledge and how the Middle East is the center of the Earth
Portfolio
The story sellers The Tribe’s Andrew Durkan talks us through his agency’s wordy campaign for Magrudy’s
