The economic travails facing many marketers in the West have yet to significantly strike the Middle East. But, warn industry experts, there may be trouble ahead
In June, the Advertisers Business Group (ABG) (formerly known as the GCC Advertisers Association), an industry body representing the interests of companies that spend more than $1 million a year on regional advertising, elected a new chairman and a new committee. We find out a bit about their backgrounds and discover what concerns ABG will be addressing in the near future. People meters and media transparency top the list.
Honesty, integrity, cooperation, less time at work and lots of profit. It’s an unlikely mix, but that’s what guerrilla marketing is all about, according to the guy who invented it
Public toilets are the one place in Saudi Arabia you can show flesh without getting flushed. And your customers will sit down to read your ads. Its proponents say washroom advertising is more than a flash in the pan
Holiday Inn is going upmarket with a new global rebranding – including its own patented smell – and is hoping to find a place in the Middle East market
