In This Month's Issue

Cover

Diet another day: Why Arab consumers are resisting the global health food craze

Shorts

Ring it on: Xceed aims to teach Middle East contact centers to deal with the simple stuff
The reel deal: Communicate attends Leo Burnett’s Cannes 2007 Predictions Reel screening
Verge at the Burj: Moutron’s Memac Ogilvy belatedly boards the digital train

Public Relations

A cautionary tale: Dubai-based indie PR agency Gambate collapses amidst allegations of non-payment

Print

Accidental hero: The Times takes on a surprising new persona: media rebel
Make way for a lady: Is there room for Elle in Arab publishing?

Design

The state we’re in: Communicate takes the pulse of regional creativity at the International Design Forum

Profile

Omnicalm: OMG’s cool chief Elie Khouri says the magic of management is putting people in their place. The nice way

Review

The One that got away: Campaign fails to show brand’s value despite flaunting brand values

Portfolio

No pictures, please: The best way to sell a digital camera? Without using images, says Fortune Promoseven