In This Month's Issue
Cover
- The numbers game
- These are the days of data. But with the actions of every marketing discipline now dictated by research and measurement, how can we be sure we’re getting the right information?
- Quality control
Shorts
- Training day
- The media and masses are on board with the Dubai Metro. Why aren’t merketers?
- Chat’s the way to do it
- Communicate joins the Ramadan feeding frenzy and finds that focus-free feasting will serve a good host well
Advertising
- Playing it safe
- How advertising is facing questions of cultural acceptability, creativity and changing societies
Marketing
- Direct to market
- Of all the tools available to marketers, Direct Marketing is the most… well, direct. But in this region it’s not always straight-forward
Public Relations
- Getting the measure of PR
- How effective is PR, really? For too long, the discipline has relied on crude estimates and personal judgment, but Communicate finds things are changing
Digital
- Ask the audience
- Measurement and metrics are the talk of the town; Communicate finds out why online’s days should always be numbered
Q&A
- Baptism of fire
- October 2008 was a tough time for twofour54 to open. One year on, Communicate meets CEO Tony Orsten to find out if Abu Dhabi’s new media hub got burned
Review
- A hex on Rex
- Communicate decides it is not one of the lads. Not if it has to act anything like this site anyway