In This Month's Issue

Cover

The fun factor
Branded content may be the best way for brands to get consumers onboard with a smile on their face

Marketing

Grass always greener
Communicate talks to those who have worked on both sides of the fence, for clients and agencies

Communilaw

Tweet my brand
Fiona Robertson, from The Rights Lawyers, says you should be careful about who owns your social media

Communiquestion

The Communiquestion: In high regard
We ask the industry: Who’s your professional hero?

X-pert Files

C-app-turing target consumers
Meghna Kothari, director of McCollins Media, says apps are retailers’ best friends

Q&A

The pen mightier than the sword
Cartoonist Yazeed Alharthi says there’s enough freedom in Saudi Arabia’s publishing world to poke fun at the right topics
Globetrotter in Dubai
Mainardo de Nardis, CEO worldwide of OMD, has set his sights on the Middle East
P&G making digital tracks
Regional vice-president Al Rajwani on why his company is backing online marketing