In This Month's Issue

Capital gains: Abu Dhabi has long sat in the shadow of neighboring Dubai. But ambitious projects, government spending and a focused plan for the future mean the UAE’s first city is luring advertising professionals away from its rowdy sibling
Industry evolution: Founder and CEO of advertising agency TBWA/Raad tells Communicate how Abu Dhabi is just the latest stop in the movement of advertising interests in the Gulf
AD spend: Outdoor was once central to media planning in Abu Dhabi. Now, although the signs are still there, other media are starting to get a look in

Advertising and emergency: Communicate examines the world of medicinal marketing. From a bed that goes up and down, up and down…

Eyes on the prize: We poll a selection of the region’s agency folk to get their predictions for the Lynx
Must try harder: Everyone was talking about digital at this year’s MENA Cristal Awards, but the prizes told a different story

The trend of the world: Spotting consumer trends is human nature – we all want to be part of the next big thing. And for marketers, it’s an increasingly serious business

Grandest Prix: From this season, one of the most high profile sporting competitions on the planet will visit the GCC not once, but twice. Communicate sees who’s got the winning Formula

Loose connection: Saudi Arabia’s digital advertising scene is taking a while to boot up. We see who is making those first forays into consumer cyberspace

International Geographic: National Geographic has always been a brand of serious intellectual standing. Communicate finds it is also a brand of serious international standing

National pride: National Bank of Abu Dhabi's Milad Obeid tells Communicate why his company decided to sponsor Abu Dhabi's Yas Marina Circuit

Communicate