In This Month's Issue
Shorts
- Can posh be profitable?
- As it turns two, The National wants to be seen as the classy reader's paper, and charge accordingly. But has it succeeded?
- Shelfish thoughts
- As TBWA/Raad launches Integer, the region's latest shopper marketing agency, the discipline's big challenge will not be shifting product but keeping clients focused on their brands.
- Defining moment
- The Brand Union discusses the agency's business at its global conference in Dubai, but does branding itself need a makeover?
Advertising
- Magic numbers
- Draft FCB London's executive creative director, Mark Fiddes, tells Communicate why his agency is dealing in digits.
Research
- Socially savvy
- Marketers are starting to get a firm grip on using social networks, so what's next? Apparently, we need to measure up.
Public Relations
- Special agents
- Former ICCO president Jean-Léopold Schuybroek tells Communicate it’s time PR agencies stopped generalizing
Television
- Fox's cunning plans
- David Haslingden, Fox International Channel's president and CEO, tells Communicate about his network's ambition for the region.
- The Saudi screen scene
- What's changing in the shifting sands of the kingdom's television landscape?
X-pert Files
- Play nicely
- Shadi Kandil, UAE managing director of media agency OMD, says digital and traditional disciplines need to come together. The question is: How?
- Five-star thinking
- In an age of affordability, how can luxury survive without selling out? Gaurav Sinha, managing director of Insignia branding agency, discusses how the region’s five star hotels can maintain their occupancy – and their credibility
Q&A
- All we need is love
- Communicate catches up with Edmond Moutran, chairman and CEO of Memac Ogilvy, after its unexpected success at the 2010 Dubai Lynx awards.
- Revolutionary read
- The Guardian's head of client sales says the Internet is turning digital on its head. But which publisher has the right formula to capitalize on that?
