In This Month's Issue

Cover

Life after real estate
Where does the collapse of Dubai’s property sector leave the UAE’s once booming outdoor advertising market?
Signs of improvement
After three tough years, Beirut’s outdoor advertising scene is bucking the economic trend and looking forward to growth. And some extra regulation
Three-way split
Outdoor advertising in the Maghreb is now an established discipline. But in Morocco, Tunisia and Algeria it is at different stages of maturity, and each country presents its own challenges

Shorts

Freej sell
Communicate finds Freej Folklore is a great theatrical ad for Dubai. When it's not trying too hard

Marketing

Mall than meets the eye
As the latest - and biggest - mall in the region opens, we find that a successful shopping center is much more than a mere collection of stores

Print

AWI untangles its web
The sprawling company behind Alwaseet classifieds newspapers, Guinness World Records and other is looking to expand its offerings and its geographical reach. But first it needs to put its house in order

Brand to Brand

On the same page?
Regional retailers BooksPlus and Magrudy's read between the lines of Dubai's blossoming book business

Q&A

Weber 4.0
PR guru Larry Weber talks about the future of the Internet. And golf balls
Watch your language
When BBC Arabic first launched in 1994, it lasted only two years. In March it tried again. Last month it went 24-hours, and the Corporation’s head of Arabic services, Hosam El Sokkari, says this time the channel is on the right frequency with a mix of objectivity and interaction