In This Month's Issue
Cover
- Life after real estate
- Where does the collapse of Dubai’s property sector leave the UAE’s once booming outdoor advertising market?
- Signs of improvement
- After three tough years, Beirut’s outdoor advertising scene is bucking the economic trend and looking forward to growth. And some extra regulation
- Three-way split
- Outdoor advertising in the Maghreb is now an established discipline. But in Morocco, Tunisia and Algeria it is at different stages of maturity, and each country presents its own challenges
Shorts
- Freej sell
- Communicate finds Freej Folklore is a great theatrical ad for Dubai. When it's not trying too hard
Marketing
- Mall than meets the eye
- As the latest - and biggest - mall in the region opens, we find that a successful shopping center is much more than a mere collection of stores
Print
- AWI untangles its web
- The sprawling company behind Alwaseet classifieds newspapers, Guinness World Records and other is looking to expand its offerings and its geographical reach. But first it needs to put its house in order
Brand to Brand
- On the same page?
- Regional retailers BooksPlus and Magrudy's read between the lines of Dubai's blossoming book business
Q&A
- Weber 4.0
- PR guru Larry Weber talks about the future of the Internet. And golf balls
- Watch your language
- When BBC Arabic first launched in 1994, it lasted only two years. In March it tried again. Last month it went 24-hours, and the Corporation’s head of Arabic services, Hosam El Sokkari, says this time the channel is on the right frequency with a mix of objectivity and interaction