In This Month's Issue

Creative planners: the industry’s new X-men: Whether because of economic circumstances or technological developments, agencies are changing. As we steer into a different genre of advertising, both structures and roles must evolve, says Intermarkets’ Siddhartha Banerjee
“Rusted porsches”: … and other more optimistic predictions for the future of agencies. Through the power of Twitter, we hand it over to you
The agency of the future: The pace of change in the industry has become so fast it’s hard to know what’s next. Undaunted, Communicate asks regional marketers to gaze into their crystal balls

Grand National: As the paper celebrates its first birthday, Communicate finds the title still has a long way to go
Ladies’ night: No toil or trouble at Adwomen ME’s first TrendTalks sessions

Sex offender: Women have long been stereotyped as blank bimbos or kitchen cleaners in Lebanese advertising. Industry watchers say this is gradually changing, but few are clamoring for liberation
Afghan bound: The war-ravaged country is proving surprisingly fertile for a few bold marketers

Back to basics: Michael Maedel, president of JWT Worldwide, helmed the fourth edition of the MENA Cristal Awards this year. He shares with Communicate his observations on the regional advertising industry. And the global crisis? Nothing to worry about

Lacy fare: The authors of The Secret Life of Syrian Lingerie talk about Syria’s saucy side
Brief Encounters: There are few bigger challenges than marketing lingerie in Saudi Arabia
How to deal drugs: Communicate gives the medicine marketing industry a check up, and finds a strong pulse

First Draft: Draftfcb’s chairman says it’s time for the agencies of the world to unite. They have nothing to lose but their silos
Waiting game: Leo Burnett’s global CEO says forward planning has prepared his agency well for the economic slump. But all any agency can do now is watch and see what develops

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