In This Month's Issue
Cover
- Always game
- From World of Warcraft to Whack the Penguin, online gaming is a global phenomenon. And slowly but surely, the Middle East is playing its part
- Get in the game
- With a mass audience comprised largely of the young and affluent, in-game advertising is fast moving from interesting campaign option to marketing must have
Shorts
- The winning formula
- The marketing of Abu Dhabi continues apace, and the recent Grand Prix was the biggest boost to the city’s branding so far. Communicate was there to investigate
- Image is everything
- Does the Middle East’s media represent Arabs poorly? And if it does, how can this be fixed?
Media
- Cold cuts
- Are layoffs in the Beirut media a symptom of the financial crisis hitting Lebanon, or are publishers and broadcasters just putting their house in order?
Marketing
- Eff this
- The GEMAS Effies put a positive spin on a year of dubious awards
- Analysis horribilis
- There are few in the industry who will be sorry to see the back of 2009. Communicate asked a cross section of Middle Eastern marketers how they would sum up the year
Public Relations
- Join the PRty
- As a network of independent PR agencies, the APRN is a new concept for the region. Can the alliance of local consultancies face up to international giants?
Print
- Five years of Communicate
- Communicate is half a decade old this month. We look back over the archive to chart the rise and rise (and fall) of the Middle East marketing industry
X-pert Files
- The difference five years makes
- Communicate is five years old this month, and as well as looking back, we wanted to look forward, too. So when we heard that PHD Australia’s Mark Holden had just released a book imagining a media agency five years from now, we asked PHD to give us a regional perspective. Elda Choucair tells us what Communicate will be reporting on in 2014.