The Middle East region has one of the largest proportions of people under 25 in the world. Communicate finds that wearing a baseball cap backwards and saying “Yo” is not enough to conquer the youth market
Trying to find true gems in the labyrinthine world of advertising can be a difficult, sometimes impossible job. But that’s why award shows were created, and the MENA Cristal Festival is no exception
2009 is finally history, and if you’re reading this, you made it through. Will 2010 usher in a shiny new era of booming business and soaring revenue? Communicate asked a cross section of the industry what they expect from the coming 12 months
Marketing a destination can demand a different way of thinking. Communicate asks Ken Kelling, communications director for Visit London, how to really put a place on the map
He calls himself an artoholic, and this book certainly backs that up. But Communicate is disappointed to find little marketing or advertising in Charles Saatchi’s rare foray into the public sphere
