In This Month's Issue

Cover

Digital directory
Communicate’s need-to-know guide to the region’s specialist digital media agencies
Click Thinking
Could 2009 finally be the year of digital? We poll the plugged in players in the media industry to find out

Media

Tease me
How OMD and Mobily toyed Saudi consumers

Marketing

What's in a word?
Leo Burnett’s creatives explain how linguistics and lamenting locks secured them two Grands Cristals

Digital

Brave new world
Roy Haddad, JWT MENA’s chairman and CEO, and Ramsey Naja, the agency’s chief creative officer, discuss their MENA Cristal wins and the future of digital media

Print

Magazines: crisis or correction?
Communicate asks periodical publishers how hard they have been hit by the credit crunch, and what they are doing to cope

Radio

Air Jordan
The Hashemite Kingdom has a population of only 5.1 million, yet its airways carry 30 radio stations. Virgin is the latest broadcaster to try and carve itself a niche. But why is the medium so appealing? And what does it take to succeed?

X-pert Files

Onwards and AdWords
Google’s UAE country manager Husni Khuffash explains how to put your brand next to your customers’ searches

Portfolio

Wise words
Mojo’s Kurt Blanckenberg tells Communicate how his agency’s “Guru” got a second lease of life – and a chance to impart his cool wisdom to the furniture-buying world