In This Month's Issue

Cover

The small screen: Mobile TV has long been trumpeted as the next step in television’s evolution, but – in the Middle East at least – broadcasters and operators alike are proving reluctant to spend the kind of sums that are needed if the medium is to succeed
Public telephones: State ownership and fixed prices have meant the marketing of Lebanon’s mobile operators has to strike an emotional chord

Shorts

X Games excels at X-selling: Dubai is full of bored middle-class kids with a thirst for rebellion and Mountain Dew. The X Games brings both, with branding to boot
The pull of personality: Guests gather to listen to Paulo Coelho. And the rest of us get heard as well

X-pert Files

Lip service: For brand builders, word-of-mouth may be the most powerful tool of all, says Genesis Next’s managing director

Q&A

Son of a Fitch: Design guru Rodney Fitch talks to Communicate about his new business in Dubai and plans for further expansion in the Middle East

Review

Obnoxious opus: Omniyat’s new campaign may be memorable, but are nausea and rage the reactions it is looking for?

Portfolio

Labor of Love: Pirana offers long-awaited recognition to the unsung heroes of the UAE’s development – the construction workers