In This Month's Issue

Cover

Antoine Choueiri 1939-2010
On March 9, the regional advertising industry lost one of its founding fathers. Communicate looks back at Antoine Choueiri's life
A life remembered
The industry looks back at Antoine Choueiri and how he changed advertising in the region

Shorts

Gold, banking sense and blur
Young Emirati women demonstrate their advertising prowess, and in the process remind us of an uncomfortable fact: the marketing industry still doesn't have a clear picture of the Emirati mind
The vampire-watching diaries
Communicate continues its recuperation from a motorcross accident. Confined to home for a month, we turn our expert eye to the world of Middle Eastern television

Advertising

Jingle all the way
Commercials for Cairo, ads for Alexandria; Egypt has become a major marketing playground. Communicate speaks to the agencies behind the ubiquitous jingles
Elephant in the room
The 2010 Dubai Lynx Festival tried desperately to escape the shadow of 2009's debacle. It almost succeeded.

Media

Engaging Egypt
Newspapers are gaining traction in Egypt, but Communicate finds that television is still number one for both the marketing industry and the audience

Radio

Sounds of Saudi
The kingdom's radio market has entered a brave new age. As the latest private radio license is granted, Communicate finds out exactly how the industry is changing.
Action stations
How the Saudi private radio license scheme works in practice

Review

The art of the matter
John Hunt's new book is a good idea. Why didn't we think of it?