In This Month's Issue
Cover
- @'s the way to do it
- Communicate asks local marketers how they get the best from social media – using Twitter, of course
- Facehooked
- How marketers in the Middle East are joining the rush to social networking
- Twit or Tweet
- A social networking glossary
Shorts
- Rumor at the top
- As Lynx allegations fly, Communicate finds all’s fair in love and awards
- Tickets to the gun show
- Communicate takes cover as the public lays siege to the Idex defense exhibition
- Stop press
- Is it time to prepare the print media’s obituary?
Agencies
- Post-Dubai Lynx Statement
- Fadi Yaish of Fortune Promoseven responds to post-Lynx controversy
Marketing
- View from the shop
- Unfortunately, mom may have lied to us: looks do matter, especially in the world of visual merchandising
- Star turn
- The fall and rise of Lebanon’s only English-language daily newspaper
X-pert Files
- Promises, promises
- This industry is all about the creativity, the idea and the networking, right? Wrong. Neglect the legal stuff at your peril
Q&A
- Human Buyology
- Successful branding is all in the brain according to author Martin Lindstrom, who discusses his new book with Communicate