In This Month's Issue
Cover
A pressing problem A seismic shift is underway in the world of publishing. The very foundations of an industry are being redefined in real time. Communicate investigates The good, the bad, and the ugly Communicate has a look around the world to see who’s suffering, and more importantly who’s surviving, and how. Periodical prognosis The FIPP’s Don Kummerfeld says magazines in the region can survive the crunch, but only if they expand their online scope This is not the end Digital media consultant Richard Withey tells Communicate there is life in the print industry yet
Advertising
Those who Cannes, do Ahead of the biggest show of the year, Communicate asks for predictions from major players in the region’s ad industry
Marketing
The Berlin call The School of Creative Leadership is working hard to attract potential students in the Middle East
Cinema
The Joy of Beirut International production house Joy Films has great expectations ahead of its official launch in Lebanon
Radio
The rise of radio Communicate finds out that the downturn may have an upside for one overlooked advertising medium
Q&A
Needs must Richard Pinder, now promoted to CEO, tells Communicate that, for Publicis, “better value” is not the same as “lower price” Public revelations Saatchi’s outspoken CEO Kevin Roberts tells Communicate that the time for analysis is over. Advertising is going to get ugly
Profile
How to be Richa Impact-BBDO’s chief operating officer Dani Richa is a man who enjoys life, and who especially loves his work. He talks to Communicate about this labor of love, so far spanning more than twenty years, and about the network he has helped to build in the region.
Portfolio
The cable guy Intermarkets’ Siddhartha Banerjee tells Communicate how working with skinny models pumped up wire company Ducab’s flex appeal
