In This Month's Issue
Cover
- Antoine Choueiri 1939-2010
- On March 9, the regional advertising industry lost one of its founding fathers. Communicate looks back at Antoine Choueiri's life
- A life remembered
- The industry looks back at Antoine Choueiri and how he changed advertising in the region
Shorts
- Gold, banking sense and blur
- Young Emirati women demonstrate their advertising prowess, and in the process remind us of an uncomfortable fact: the marketing industry still doesn't have a clear picture of the Emirati mind
- The vampire-watching diaries
- Communicate continues its recuperation from a motorcross accident. Confined to home for a month, we turn our expert eye to the world of Middle Eastern television
Advertising
- Jingle all the way
- Commercials for Cairo, ads for Alexandria; Egypt has become a major marketing playground. Communicate speaks to the agencies behind the ubiquitous jingles
- Elephant in the room
- The 2010 Dubai Lynx Festival tried desperately to escape the shadow of 2009's debacle. It almost succeeded.
Media
- Engaging Egypt
- Newspapers are gaining traction in Egypt, but Communicate finds that television is still number one for both the marketing industry and the audience
Radio
- Sounds of Saudi
- The kingdom's radio market has entered a brave new age. As the latest private radio license is granted, Communicate finds out exactly how the industry is changing.
- Action stations
- How the Saudi private radio license scheme works in practice