In This Month's Issue

A month off?: In the Middle East television takes centre stage during the holy month. And despite Ramadan falling in summer this year, media buyers insist advertisers can withstand the heat
Reaching out during Ramadan: The heads of two branches of TBWA/Raad Middle East advertising agency tell Communicate what the problem is with advertising during the Holy Month
It's not the Super Bowl: Tanya Dernaika says brands that ignore spiritual aspects of the Holy Month will lose both customers and credibility

Rethinking size: Women’s spending clout is massive, and it will only get bigger, a GMR conference shows
The Connect answer: The company that sells space on MSN Arabia and Facebook tells us why online media needs representation
A question of trust: With more sources of news, “Who do I believe?” is becoming “How much do I believe them?”

How to shoot people: National Geographic photographer Steve McCurry tells Communicate – and others – how to produce a presentable portrait

Hello Mr. Chips: Nigel Dessau, CMO of tech firm AMD, tells Communicate that computers will offer a more visual experience in the future. And consumers care more about that than how fast they are

Communicate