In This Month's Issue

Lost in market values: Why no one can decide what percentage of ad spend is taken up by digital
Getting the word out: Marketers can’t afford to ignore bloggers. But how should they interact? Communicate finds out
Game for anything: When even pirated video games are being modified to better serve a Saudi audience, you know it’s time to take the media seriously
Internet addicts anonymous: What OMG’s white paper can tell us about online habits in the region
Beyond the blur: How media agencies are adapting to cope with the ubiquity of digital

SSing the situation: Is the Web really as bad as Hitler? One of BPG’s guest speakers argues it just might be

The Communiquestion: Open mind: We ask the industry to complete the phrase “Creativity is…”

Same but different: Ahmad Abu Zannad, strategic planning director at Leo Burnett, Saudi Arabia, says “integrated” needn’t always mean “consistent”
Take five: Jeff Beringer, digital communications practice leader at GolinHarris HQ predicts five trends in digital communication, with input from Golin Harris Dubai

The storyteller: With a degree in law, a career in trading, and a published novel under his belt, what will Sion Scott-Wilson, Saatchi’s regional creative director for CEMEA bring to his new role?
Do it yourself: SMG CEO Philip Jabbour tells Communicate you have to drive your title, and not let it drive you

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