In This Month's Issue



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Shorts

In pursuit of effectiveness
What is desirable is not always easy to measure
Mob mentality
Novo Nordisk sets up flashmob for World Diabetes Day

Marketing

Effectively yours
Who grabbed what and why at the Gemas Effie Mena Awards 2011
Filling the trophy cabinet
To win an award, you’ll need more than a brilliant campaign. Presentation matters too

Communiquestion

The Communiquestion: Just do it
We ask the industry: What’s your New Year’s resolution, and did you achieve your last one?