In This Month's Issue

Cover

Don't change the channel
Communicate spoke to some of the industry’s experts, and asked them to wave the flag for their medium.
Buyers’ market
How would media buying professionals spend our fictional budgets?
Crunch time
We ask media buyers how they would spend some downturn-depleted budgets. And media-channel evangelists sing their disciplines’ praises

Shorts

Who do you think you are?
A personal branding workshop teaches Communicate to smile and keep nodding if you want to create a good first impression

Marketing

Local heroes
Communicate looks over Forbes Arabia’s list of top Arab brands to see who’s climbed up in this regional game of marketing snakes and ladders, and who’s slipped back down the board

Print

Can Marie Claire woo Arab women?
UG’s licensed monthly should be ready for a catfight if it wants a place in the Middle East market

X-pert Files

Setting sale
When the time comes to sell your agency, where do you start?

Q&A

Serial griller
The editor of the Gulf’s oldest daily newspaper tells Communicate why Kuwait is a leading light for press freedom, but no flagship for democracy