In This Month's Issue

Help wanted: Dubai’s marketing and media industry continues to struggle to find the talent to meet increasing demand for its services
Cultural mash-up: In Dubai, the HR conversation has the wrong focus. Instead of the skills shortage, let’s talk about diversity
Subcontinental drift: UAE and India are going their separate ways, and it’s time for expats in Dubai – especially Indians – to decide whether to build a career here or back home
Beirut blues: Lebanese agencies find they can’t compete with Gulf wages, and many positions are left unfilled as advertising talent flees en masse
Saudi shortage: Government quotas for the percentage of national employees is stifling imported talent

Reich on!: The Hitler ad raised some interesting questions about what’s offensive in the Middle East
Dinner and a movie?: The UAE’s latest film fest needs to fit in with other regional events, not ignore them

Patriot games: In troubled Lebanon, patriotism sells. At least advertisers are hoping it does, judging by the number of nationalist ads springing up

Public rallyations: Abu Dhabi’s foray into World Rally shows how brands can create a catchy narrative out of sports sponsorship

Heavyweight Haddad: JWT’s regional boss talks about stepping down. And agency biology

A clear head: Lowe MENA’s campaign for Clear anti-dandruff shampoo uses a stark message to challenge the market leader, says the agency’s MD Mounir Harfouche

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