In This Month's Issue

Where will the ad dollars go in 2008?: For all the talk of digital dominance in the modern marketing world, traditional media will continue to dominate the region
2007: The year in review – Dubai: We talk to communication industry leaders about the most significant events of the past year and take a look at what will happen in 2008
2007: The year in review – Lebanon: The year of plan B: After a dreadful 2006, many in the Lebanese advertising industry decided it was time to move on to where the sun shines brighter. But those who remain keep coming up with contingency plans
2007: The year in review – Kuwait: Opportunity knocks: Business is booming in Kuwait for all sectors, but while ad industry billings are increasing dramatically, in terms of transparency, administration and creativity there’s still a long way to go
2007: The year in review – Saudi Arabia: Boom time: While some countries in the region are struggling to generate ad revenue, after a couple of quiet years the industry is taking off in Saudi Arabia

Piersing insight: Piers Morgan urges regional media to get more aggressive and stop kowtowing
The strategy of spin: Sultan of spin Alastair Campbell was in Dubai last month for the PR congress

The main event: In the UAE, where every business wants to appear the biggest and best, firms are turning to event marketers to make their functions stand out

The reel deal: No longer the poor cousin to TV commercials, cinema advertising can provide a wealthy, receptive audience counterpart for commercials

The font line: Arabic fonts have been neglected too long. The time has come to ditch the calligraphy

Come together: Stéphane Fouks of Euro RSCG explains how his agency is looking at new ways of differentiating itself for clients

Green age kicks: Environmental awareness isn’t something the UAE can yet lay claim to having instilled in its residents. Bee’ah hopes to change that, with the help of AGA ADK

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