In This Month's Issue

Cover

General mobilization
The future of advertising will be mobile, get used to it

Shorts

TAAN expands membership to the Middle East
Global body of independent ad agencies partners with local player
PRospective match
A global network of independent PR agencies looks for partnerships in the region

Advertising

Gazing into the Cristal ball
A preview of what to expect at this year’s MENA Cristal awards

Digital

A measure of sociability
Real social media measurement is much too complex to consist in basic data analysis only

Communiquestion

The Communiquestion: Going all out
We ask the industry: What’s the most extravagant thing you’ve paid for?

Q&A

Boutique bags the big one
Gemas Effie Awards’ Grand Prix winner Interesting Times’ Jimmy Francis and Mo Al Ghossain talk small budgets and big impact