In This Month's Issue
Cover
- The eternal pursuit of youth
- The Middle East region has one of the largest proportions of people under 25 in the world. Communicate finds that wearing a baseball cap backwards and saying “Yo” is not enough to conquer the youth market
- Talk the talk, y'all
- Ever watched MTV and wondered what on earth they’re on about? Relax, Communicate is here to help
Shorts
- Ad nauseam
- It’s about time somebody sorted out the mess that is Middle Eastern radio adverts. Communicate joined a workshop aiming to do just that
- The magnificent Sevens
- New Zealand may have carried home the 2009 Dubai Rugby Sevens crown, but Communicate finds it was the sponsors who made the most of the tournament
Advertising
- Saatchi leaves Levant
- Confusion reigns over who initiated split between regional network and its Amman and Beirut agencies
- The Cristal maze
- Trying to find true gems in the labyrinthine world of advertising can be a difficult, sometimes impossible job. But that’s why award shows were created, and the MENA Cristal Festival is no exception
Marketing
- Talking 'bout a resolution
- 2009 is finally history, and if you’re reading this, you made it through. Will 2010 usher in a shiny new era of booming business and soaring revenue? Communicate asked a cross section of the industry what they expect from the coming 12 months
Branding
- Flash Jordan
- Products and brands make up the staple workload for most marketing professionals, but how do you go about branding an entire country?
Q&A
- Destination unknown
- Marketing a destination can demand a different way of thinking. Communicate asks Ken Kelling, communications director for Visit London, how to really put a place on the map
Review
- Saatchi on Saatchi
- He calls himself an artoholic, and this book certainly backs that up. But Communicate is disappointed to find little marketing or advertising in Charles Saatchi’s rare foray into the public sphere