In This Month's Issue

A sporting chance: Sports sponsorship and marketing in the region was slow to get off the ground, and for a long time it centered only on football. But, as other sports come into the mix and brands develop more sophisticated approaches, the game is changing
Marathon as Standard: Regional bank Standard Chartered stays close to home with local event sponsorship, but has ambitious plans for its brand with the newly announced Liverpool FC tie up
The Olympic champion: Coca-Cola is one of the key players in global sports sponsorship, and is also active across the region
Net gains: Lacoste keeps the ball firmly in its court when it comes to tennis sponsorship
A wing and a player: Red Bull plumps for extreme sports to emphasize its "body and mind" branding
Wheels of fortune: Active PR ties up with up and coming racer to make unusual PR partnership
Flight club: Emirates and Etihad have a lot in common, not least a sports-centered marketing strategy

Tall order: The great Burj Dubai is now the great Burj Khalifa. Communicate finds the tower's branding is up in the air
The show boat: Communicate’s epic tour of the Dubai Motor Show turns out to be the complete guide to press relations, from what you should be doing, to what you should definitely not be doing

Saudi goes public: Saudi Arabian PR is booming, but Communicate finds it still has a way to go before it has the full respect of the marketing world

Brands get personal: Many of the world’s biggest brands are helmed by charismatic and high profile leaders. But what does a company really gain from this kind of personal association, and why are regional examples so thin on the ground?

Iran's user generation: Former head of BBC Persian Rob Beynon tells Communicate that social networks may have been pivotal in the Iranian elections, but they don’t mean news is dead

Communicate