In This Month's Issue
Cover
- The kingdom and the crisis
- Agencies of change
- The Kingdom of Saudi Arabia can be a bit of a mystery, even for those operating inside the country. But as it slowly opens up, the local ad industry has truly begun to blossom. Communicate meets some of the main agencies to find out what’s changing
- Saudi survival
- As the region’s media companies lick the wounds dished out by the downturn, Saudi’s outlets seem to be remarkably unscathed
Advertising
- Shock tactics
- Will a jolt to the system make consumers sit up and take notice? Or do overly graphic ads just make us switch off?
Media
- Super TED
- TEDx Dubai’s mixed bag of speakers might have spouted the odd cliché, but they knew how to hold an audience
- Production values
- Abu Dhabi’s new studio complex doesn’t need to be No. 1 – as long as it works properly
Public Relations
- Money talks
- We’ve all heard of it, and somehow we all know companies need it. But who knows what financial PR actually is? Some of the top names in the business tell Communicate what they do, and why it matters
Marketing
- That’s Entertainment
- Communicate goes coupon crazy
- Are we being served?
- Communicate investigates the mysterious case of the curious customers
- View from the top
- OMG boss Elie Khouri says there’s a war shaping up in the media world
Digital
- The virtual vouchers
- Like every other facet of the marketing industry, the coupon business is not immune to the digital revolution. Now one Dubai company says it’s time to bring the voucher book online – and into the 21st Century
Branding
- Air born
- Environmental concerns, heightened airport security and global financial strife make it a tough time to be an airline. So how is brand new budget carrier flydubai making its mark in a crowded industry?