With a mass audience comprised largely of the young and affluent, in-game advertising is fast moving from interesting campaign option to marketing must have
The marketing of Abu Dhabi continues apace, and the recent Grand Prix was the biggest boost to the city’s branding so far. Communicate was there to investigate
Are layoffs in the Beirut media a symptom of the financial crisis hitting Lebanon, or are publishers and broadcasters just putting their house in order?
There are few in the industry who will be sorry to see the back of 2009. Communicate asked a cross section of Middle Eastern marketers how they would sum up the year
As a network of independent PR agencies, the APRN is a new concept for the region. Can the alliance of local consultancies face up to international giants?
Communicate is five years old this month, and as well as looking back, we wanted to look forward, too. So when we heard that PHD Australia’s Mark Holden had just released a book imagining a media agency five years from now, we asked PHD to give us a regional perspective. Elda Choucair tells us what Communicate will be reporting on in 2014.
