In This Month's Issue

Cover

Catch the moon
How brands can take advantage of Ramadan without resorting to crass commercialism
Cash for Tash
In the crowded Ramadan TV market, sponsorship can cut through the clutter

Shorts

Enemies of the state
Arab officialdom still sees private media ownership and outspoken journalists as threats to public order. This is bad for business and worse for society
Talking back
Agencies can (and should) tell clients what they think without being quite as rude Peter Krivkovich

Marketing

On the record
It pays to be superlative as Guinness World Records prepares to publish the second edition of its trivia trove book in Arabic. Can brands cash in?

Television

Nothing but static
Mohamed Alayyan invested millions into ATV, Jordan’s first private TV station. Why, after years of delay, was it shut down on the very day of its planned launch?

Outdoor

Board to death
Outdoor suppliers in Lebanon are ignoring government restrictions on the amount of signage they can erect

X-pert Files

Paying the piper
Copyrights aren’t yet fully enforced in the region, but marketers can still get into a lot of trouble for violations, says Hussain Yoosuf of Fairwood/BKP Music (Arabia)

Profile

Bates and switch
As Bates Pan-Gulf rebrands as BPG, the agency’s always-on-the-move CEO Avi Bhojani tells Communicate about multitasking

Portfolio

The dream car
Leo Burnett’s Malek Ghorayeb talks us through his agency’s fantasy-based ad for the Chevrolet Captiva