In This Month's Issue
Advertising
- Show time...
- Leo Burnett, Memac Ogilvy and Y&R win big at the 6th Dubai Lynx Awards
X-pert Files
- The myths of CRM
- Jen Faucon, managing director of digital and direct marketing agency MRM Dubai, says CRM is misunderstood in emerging markets
- Easy learning
- Jennifer Baxavanis, managing partner at BAX Consulting*, explains how and why game-based training systems can achieve great results
Q&A
- Doom, then bloom
- Kamal Dimachkie, executive regional managing director of Leo Burnett, says now is the time to be more creative than ever
- Double take
- Pierre Soued, regional CEO of Euro RSCG Middle East and regional managing director of Havas Middle East, and Chris Pinnington, global COO of EURO RSCG Worldwide and Havas Worldwide, say that now is the time to move boldly forward
- Brace for the challenge
- Alex Saber, chairman of Vivaki MENA, says 2012 will not be easy, pressing the industry on many different fronts
- The glass half full
- Dani Richa, chairman and CEO MENA, Impact BBDO, says it is high time to move forward
- A different perspective
- Michael Nederlof, CEO Middle East and North Africa of Aegis Media, says the region has two stories, but we should stick to the positive one
- Positive, after all
- Elie Khouri, CEO of OMG MENA says that indicators for 2012 are surprisingly good and that digital is poised for record growth
- Looking ahead
- Ghassan Harfouche, Group CEO of MCN, says the region should do increasingly well on the mid-run, for those who cannot afford to face the current challenges
- Balancing acts
- Roy Haddad, chairman and CEO of JWT EMEA, says the industry is looking for new equilibriums
- Foretold is forewarned
- Joseph Ghossoub, chairman and CEO of Menacom, says change is coming. We just don’t know what it’s going to be like
- The bare truth
- Samir Ayoub, CEO of Mindshare, says it is high time for the industry to face realities, from monitored figures to the potential impact of online on media allocation
- Family man
- Pierre Choueiri, CEO of the Choueiri Group and Media Man of the Year at the last MENA Cristal Awards, says the future of his company lies with its people
