In This Month's Issue

Misters are doing it for themselves.: The Middle East has the potential to become a hot-bed of metrosexuality, research shows. But male grooming brands have so far failed to overcome consumers’ lack of knowledge and fear of embarrassment.
Stuck in a rut: Regional beauty marketing needs a shake-up, say creatives

Catching rising stars: Raja Trad, Leo Burnett MENA’s chief executive, says finding good people is the biggest challenge facing the region’s ad agencies

Feat of clay: AUD students put the pros to shame with Innovation Forum ad
Fruit shoot: Impact BBDO's Skittles campaign leaves us exhausted, but should get kids worked up

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