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Mediaedge CIA has announced its latest new business win: herbal hair-reducing skincare brand Bioxet.

International business and development director at Mediaedge CIA, Yves Michel Gabay, explains in a press release that following Bioxet’s category leadership and 90 percent brand recognition in its home base of Turkey, the product was launched in Lebanon and Jordan in June, with strategic media and PR campaigns starting in August this year. Thereafter, Bioxet plans to launch in Iran, KSA, UAE and Pakistan.

Bioxet’s core target market is 18-40 year old women seeking permanent hair reduction.

Bioxet is the latest in a series of new business wins for the agency, including Etisalat, X Box and Dubai’s Road and Transport Authority.

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