• Saatchi & Saatchi hires chief strategy officer
  • Joseph Atallah has joined Saatchi & Saatchi as chief strategy officer for the MENA region.
  • by C.P. Sange on Friday, 23 January 2009
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Joseph Atallah has joined Saatchi & Saatchi as chief strategy officer for the MENA region.

The agency says his appointment is part of Saatchi’s push to boost its strategic offering to clients across the region. Atallah joins Saatchi & Saatchi’s Dubai headquarters from FP7 McCann Erickson, where he was vice-president and chief strategy officer of the MENA region on accounts including MasterCard, McDonalds, Coca Cola and BMW.

Saatchi & Saatchi CEO for the MENA region Elias Ashkar says Atallah’s appointment is “part of the agency’s bold regional expansion plan, which is happening at a time when other agencies are downsizing.”

The agency has also bid farewell to creative director Ed Jones.

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