UAE telecom provider, Du will offer its subscribers mobile content from Sony’s new James Bond movie – Quantum of Solace, says a release. Du has an exclusive partnership with Sony Pictures through its agreement with Hungama Mobile.
The telecom company has introduced a limited edition 'Bond' SIM pack and the content will have wallpapers, ringtones, animations, videos and games related to the movie.
Du announced announced the partnership during Gitex 2008, the premiere IT and telecom event in the region.
Farid Faraidooni, executive vice-president of commercial at du, says, “We are constantly raising the bar to bring the latest mobile content to our customers. Our partnership with Hungama and Sony Pictures allows us the unique opportunity to offer exclusive James Bond content and promotions, which means they can catch the James Bond action on their mobiles as well as on the big screen.”
This is the third time du has offered exclusive Hollywood mobile content, following the launches of Spiderman 3 and Surf's Up last year.
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