June 16, 2025
Publicis and RAM RHO – a match made in airline heaven
If you’re not flying RHO Airlines, you need an upgrade. This is not your average airline. There are no delays, no chicken-or-beef existential crises…
RECENT NEWS
Read more- Read more
June 16, 2025
MENA’s new entertainment startups: YouTube creators on the silver screen
YouTube hosted a red-carpet screening today of upcoming releases for five content creators from across the Middle East and North Africa at Roxy Cinemas…
- Read more
June 13, 2025
The LEGO Group Reimagine Father’s Day Gifting with a Playful Twist
This Father’s Day, the LEGO Group has launched a regionally tailored campaign encouraging families in the UAE to “Build It With Him” a creative…
- Read more
June 13, 2025
Majority of B2B marketers in the UAE say attention is scarce; and video is key to stand out from competition: LinkedIn
In today’s high-stakes, highly complex B2B landscape, new research from LinkedIn reveals that 91% of B2B marketers in the UAE say grabbing audience attention…
Read moreJune 12, 2025
Kering appoints Lea Maalouf as MEA comms director
Kering has named Lea Maalouf as Communications Director for the Middle East and Africa region. Based in Dubai, she joined the house after spending…
- Read more
June 12, 2025
Noë & Associates Strengthens Global Growth Strategy with Senior Hires in the Middle East and America
Noë & Associates, a consultancy delivering brand strategy & identity, content and production with a focus on premium brands, architecture, design and the built environment, has announced…
Read moreJune 12, 2025
MullenLowe MENA Wins Agency of the Year at Gerety Awards 2025, Recognised as the MEA Region’s Standout Agency.
MullenLowe MENA has been awarded the Agency of the Year for the Middle East & Africa at the Gerety Awards 2025 — the only…
- Read more
June 12, 2025
AppsFlyer Report Finds UAE Users Among World’s Most Willing to Opt In
Four years since the launch of Apple’s App Tracking Transparency (ATT) framework, AppsFlyer’s latest data shows that privacy and performance are no longer opposing…
- Read more
June 12, 2025
Snapchat delivered a 14% higher ROI than the grouped channel average, achieving roughly twice the average ROI of other social platforms.
Snap Inc., in partnership with Omnicom Media Group (OMG) and Annalect have released a new study revealing that advertisers in the GCC achieve a…
Read moreJune 12, 2025
Effie Announces 2024 Global Effie Index
Effie Worldwide has released the 2024 Effie Index® (effieindex.com), the 14th edition of the annual global ranking that celebrates the most effective marketing around…
INTERVIEWS
Pierre Carnet, Managing Director (MENA), Massive Music, on the state of music and branding in the GCC region.
Read moreMusic and sound are often an afterthought when it comes to branding, yet, when it comes to many…
Scott Feasey, Regional CEO, M+C Saatchi Middle East, on sports as entertainment, acquiring DUNE | 23, and viewers vs participants.
Read moreM+C Saatchi already offers one of the most comprehensive and competitive capability suites in the region, spanning marketing…
Katib Belkhodja on Toyota/Lexus marketing strategies, growth and the brands’ values.
Read moreToyota and Lexus are two of the pillars of the automotive sector in the region, what are the…
Mike Walton, Director of operations at Topgolf on Special Olypmics UAE, Inclusion and stigma of disabilities.
Read moreDisabilities and sports are quite the strange bedfellows, can you tell us how the partnership between Topgolf and…
Wael Jaber, Founder & CEO, of CLAN on that remarkable “Saudi Moment”
Read moreCLAN encompasses Memories Events Management, The Builder’s Box, The Talent Hub, EGA Concepts, WJ Land Development, and Black…
EVENTS & PEOPLE
- Read more
June 16, 2025
MENA’s new entertainment startups: YouTube creators on the silver screen
YouTube hosted a red-carpet screening today of upcoming releases for five content creators from across the Middle East and North Africa at Roxy Cinemas…
- Read more
June 12, 2025
Kering appoints Lea Maalouf as MEA comms director
Kering has named Lea Maalouf as Communications Director for the Middle East and Africa region. Based in Dubai, she joined the house after spending…
- Read more
June 12, 2025
Noë & Associates Strengthens Global Growth Strategy with Senior Hires in the Middle East and America
Noë & Associates, a consultancy delivering brand strategy & identity, content and production with a focus on premium brands, architecture, design and the built environment, has announced…
EDITOR'S HIGHLIGHTS
- Read more
June 4, 2025
Scott Feasey, Regional CEO, M+C Saatchi Middle East, on sports as entertainment, acquiring DUNE | 23, and viewers vs participants.
M+C Saatchi already offers one of the most comprehensive and competitive capability suites in the region, spanning marketing and communications, media and sponsorship, talent…
- Read more
June 3, 2025
Google’s Ali Cheikhali, on the day AI spoke Arabic
A Small Prompt. A Viral Moment. A Shift in Creativity. It started with a prompt. Ended with a viral moment. Somewhere between that single…
- Read more
June 2, 2025
ESG Investing and the UAE: The New Frontier for Growth and Reputation
The Global Surge of ESG Investing In Europe, Environmental Sustainable Growth (ESG) funds dominate new fund launches, while the U.S. sees ESG criteria becoming…
