OMD Digital in Dubai has subscribed to online advertising monitoring service provided by Out-N-Out Online Xperts (OOX). In an earlier interview with Communicate, Fouad Bedran, co-managing director of OOX said the service would provide advertising agencies and online publishers information about their agency’s competitor brands.
OOX also has an alert service that agencies can subscribe which will enable then to get alerts when there is competitive activity on the Internet.
About the signing on OMD Digital, Bedran says, “It provides credibility to our work and it means that they trust the work, the service and the data. The most important thing is the recognition for this initiative which was not there before.”
Philip Schilling, director of planning at OMD Digital, says, “This service gives us an edge as we are the first ones to subscribe to this service, though this may be the case only for a short time. Also, by signing on we get a complete picture of the market which is always helpful.”
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