Fox International Channels (FIC), producer and distributor of branded entertainment, has appointed three agencies of the Leo Burnett Group, MENA to handle its communication across the region, says a press release.  
 
Leo Burnett will handle the advertising, MediaVest takes on media-related duties for the brand and MS&L will be the PR agency.
 
Rohit D’Silva, general manager of FIC Middle East, says, “All three of Leo Burnett’s agencies exhibited enthusiasm, dynamism and passion for the Fox brand, while demonstrating the many ways that our brand messages could be communicated across the region.”
 
In May this year, Fox Movies became the first channel of the FIC portfolio to be launched in the region.