Aujan Industries Co., the largest privately owned beverage and confectionery company in the GCC, has awarded its PR contract – previously handled in-house – to Ogilvy PR. It has also consolidated the creative for all its brands with Dubai indie shop Face to Face. That means a notable loss for JWT, which previously handled Vimto in the region – one of the biggest beverage brands in Ramadan.
 
Edmond Moutran, chairman and CEO of Memac Ogilvy [1], says in a statement, “Aujan holds a very special place in the hearts and minds of Middle Eastern consumers and we are delighted to have the opportunity to escalate its success and legacy across its current and new geographies.”
 
Ronald Howes, managing director of Memac Ogilvy UAE, adds, “We are proud to work for Aujan and intend to approach its PR strategy with a fresh, innovative perspective, while continuing to leverage and add value to Aujan’s understanding of the market dynamics and the strength of its ‘powerhouse’ brands. We intend to contribute significantly to its extended strategic brand teams and create new PR avenues to drive further growth for Aujan and its brands.”